Soft System Solution- Best place to improve your website visibility

Your website is a showcase which represents your business or services in the place where already there are many trusted and well-known brands. Without any doubt, the website is visible and accessible to all but visibility is one of the key factors which matters a lot.

Let’s first understand the visibility term with an example. When a website becomes visible to the search engines, it is important that it contains keywords which are often searched by people. The website must have the set of keywords that can increase its ranking. The domains shown higher on SERP are more visible. It shows a relationship between website visibility and keywords. Below are some of the tips that will surely help you in improving the visibility and Google ranking.

• Remove errors and mistakes from your website- Search engine avoids those websites which carry certain errors such as incomplete links. So, it is advisable that you remove all such errors. One more important thing is loading time. The websites having more loading time often get low Google ranking. There are so many free tools that show you the errors in your website. You can use them to enhance the functioning of your website. You must follow the guidelines of the SEO otherwise, you get low ranking and less traffic.

• Always use high-value contents- Content on the website plays a very important role in increasing or decreasing the Google traffic. Always place the content on the web pages which is unique, valid and valuable. Create your own content and update it regularly. Consider content as the blood of the body of your website. Always focus on the targeted audience.

• Social Media- We all know the power of social media and it is very important for a business. For the continued increase in the traffic, you must connect with the audience. As it will increase the trust of the audience on your brand. Answer their questions wisely. You can connect with people on Facebook and LinkedIn to gain traffic and visibility.

Soft System Solution is an American IT company which specializes in all types of IT-related fields. They offer high-quality services for any type of companies or clients including-  SEO and advertisement services, mobile app design and development, web application design and development, and digital marketing.

Why should you opt for SEO (Search Engine Optimization)?

There are about millions of websites online right now and at some point they would need to be updated according to the algorithms of the Google. Any changes that are made in the website regarding the search engines fall under Search Engine Optimization or SEO. An seo expert makes sure that your websites works according to the guidelines issued by Google. They prevent any 404 errors, redirect issues, blocked content, missed or duplicate content and more. The experts also make sure that the search engines understand any design or content changes that you make to the website.

Benefits of getting the SEO done

There are still business owners who don’t understand the value of the SEO. The biggest benefits of opting for SEO are tremendous increase in the website rankings, improvement in the leads and potential customers, and reduction of overall marketing costs.

Website ranking

SEO or search engine optimization is necessary for any website. It is extremely beneficial for the businesses where competition is high. With SEO, the experts would be able to place the website on the top of the SERPs (search engine results pages). This way, it will be easier for the businesses to get more leads and reach more potential customers. Without SEO, you might not be able to get the exposure that your business sorely needs. Your customers will be able to load the website quickly, and find it through the keyword searches. You will be able to decrease your marketing expenditure and increase the revenue at same time.

Increased revenue through experience

The SEO experts are on the top of their game because they are continuously evolving. With the right experts, you will be able to get your website on the top of SERPs. The SEO is not a hit and miss method but a process that uses variety of tactics. The success of SEO is not based on the guesswork but on the experience of the experts. A wrong link on a wrong site can damage your reputation . This will also decrease the ranking of the website and its visibility. With experts, you can be assured that they know what they are doing.

Confused about search engine results pages, search engine optimization and their working? Don’t worry, we can help you out. We are a premier SEO, web design, & app development organization based in New York. At Soft System Solution, we focus on providing our clients best service through our comprehensive and customized approach.

Some Important Reasons Why PPC is important for Small Business

PPC stands for pay-per-click. Pay-per-click service is one of the popular methods of advertising a business online. It is an internet marketing way in which the owner of the website pays a specific amount of money for each click on their ads. It is an ultimate way of generating online traffic to your website. Further, PPC uses various ways to advertise a business website. Pay-per-click (PPC) is also named as paid search advertising or search marketing. The most common form of the pay-per-click is search engine advertising. The PPC works in a very simple way and this is the reason it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your ad.

It is a model of online advertising in which links are sponsored and purchased on websites, search engine results pages (SERP), content sites or blogs. Specific keywords or phrases are targeted in this PPC. It is also the best method to increase the ranking of a specific website or a particular product or service. Some of the important reasons people choose PPC service are-

• PPC can generate the online traffic which can further help in the achieving marketing goals. PPC is a powerful tool for aligning website traffic drivers to end-goals. PPC is extremely important as it supports and increases the sales of a specific company’s product. Regardless of the set of identified goals, PPC campaigns can be set up effectively. The only thing which must be cared for is the type of ads that create output.
• Results can be measured easily and instantly. It generates effective results that are quite visible. Unlike SEO services, the results of PPC can be measured quickly. This is why it is one of the best forms of advertising on the internet.
• This is a cost-effective method because you need to pay only when a user actually reaches your website which is good for your budget as well as for your business. You can choose the money you want to spend on your business. The cost of placing an ad for a specific keyword varies from one platform to another.

Do you want Pay-Per-Click Advertising for your business? Consult Soft System Solution, the leading SEO company in New York. The company offers efficient reputation management services in order to ensure an authentic brand reputation for their clients.

 

How to make a good impression on your website visitors?

How long do you think your visitors stay on your website? 10, 20 or 30 seconds? Its mere 50 milliseconds. If the bounce rate of your website is high, it means the visitors are landing on your website, taking a look, leaving it and going somewhere else. What does that say about the first impression that you are providing top your visitors?

The problem is we hardly get second chances in real life, and the online world is no different. To prevent the visitors from leaving your website, it is important that your website leaves an amazing impression on them. Here is a list of few things that can help you attract the attention of visitors when they land on your website.

Quick page loading- Nobody likes to wait and the same applies for the website. If your website, its images or the webpage is taking too long to load, the visitor would leave the website and move on to next. Page loading has a critical role in creating an impression on visitors. Use a website speed tracker to track the speed of the website, work on the factors that can help to improve your site’s performance and most importantly, do a competitive analysis to ensure your website is not taking more loading time than your competitors.

Keep the design of your website neat – Understand every business has different target audience. The website’s design should be in sync with the nature of the business. There’s no point of having a funky website design which doesn’t matches the personality of the business. Your website designed in way that people get what they are looking for. The design along with being simple should be neat and seamless.

Fix the broken links- Broken links, buffering videos and banners blocking your content are the things can actually ruin the first impression of your website. Make sure, you remove such hurdles for a positive impression.

Do not overdo CTA button- CTA button is a very important element of any website. It drives the visitors to get the needful done. But make sure, you don’t overdo it. Keep the CTA button colored so that it contrasts with the design of the page and is the highlight of the web page. You can place the CTA button at the bottom, in the middle or side of the web page.

If you want to build a website that sets the right impression for your visitors, get in touch with Soft System Solution, a leading New York web design and web development company.

Interesting Facts about Online Reputation Management

Here are some interesting facts that would help you know why online reputation management is so important for any business.

1. Do not underestimate the number of prospective consumers who are viewing your reviews online. TripAdvisor has more than 350 unique visitors per month
2. A better rating is directly proportionate to higher revenue. If a hotel increases its score by 1 point on a scale of 5 points, it can raise its room prices by 11%, leading to an increase in its revenue.
3. As per TripAdvisor, travellers do not book hotel until they have searched for it online and read some reviews
4. Word of mouth is extremely important. 83% consumers trust the recommendations given by friend and family. Also, more than 66% consumers trust the reviews of strangers given online.
5. Reviews are extremely important. In fact, 77% of travellers won’t book a hotel, whose reviews are not given online. The same goes for buying any product or service online. Consumers would always give first preference to the brand that has reviews online.
6. 78% travellers have this opinion that the hotel that responds to the online reviews is good as they take care of their guests.
7. Addressing unhappy customers online is the key to a successful business. 95% unhappy customers say they would never return to a brand if it doesn’t resolve their queries/ issues immediately.

Reputation Management is not only important for hospitality and travel industry, but this implies to all the businesses. In today’s digital era with everything gone online, it is extremely important for a business to have good reputation for better sales and ROI.

If you also want to up your reputation management game plan, contact Soft System Solution, the leading reputation management company in New York.

3 tips for a successful content management system

In the era of internet, all businesses have a website. Some businesses are vast and have a huge product range. While the information is useful, it is far from perfect and needs to have the content updated. However, in such websites, it is very difficult to update the relevant content. Sometimes, the admin loses the track of a few pages. In such humongous websites, a content management system is required.

What is content management system or CMS?

The content management system or CMS is a platform that  supports the discovery, creation, publishing, distribution, and management of content on the websites. The CMS manages the structure and the working of the website.

What are the tips for successful CMS

1. 1. Always map out the UI especially for your CMS
      All content management systems have their own quirks. With different websites, the user interface of CMS would also differ. It is necessary that you focus on the UI of your CMS. After all it will be the platform from where your website admin will be creating the content and managing it.

 

• Adopt KISS (keep it simple stupid) Method
  The KISS (Keep It Simple Stupid) method asks you to keep the CMS platforms simple even when the websites are not. The majority of websites present today are different from the websites of a few years back. They are not simple brochures but complex platforms of information.
  With the KISS method, you can improve your CMS piece by piece. You can opt for launching a demo website and train the developers about the CMS. The team will not need to redo anything and will be able to focus on the piece and master it.

 

1. Build on your success
   Once you have launched your new CMS, all you need to do is let it build. This will work if you let the team and users perfect the initial roll-out of the system. While the team would be maintaining your website, you will be able to work and develop the new features. The best part of CMS is that you will be able to manage the content as well as the website.

All websites, whether simple or complex need to have their own CMS. Want to create CMS for your website? Contact Soft System Solution, a leading IT company that offers its services to numerous small and large organizations around the globe.

Benefits of Pay-Per-Click Advertising

What is PPC?

PPC stands for pay-per-click. It is a method of advertising a business online. This is a popular way of internet marketing in which the website owner pay a specific amount of money for each click on their ads. It is an ultimate way of buying visits to your website, rather than getting those visits organically. Further, PPC uses various ways to advertise a business website. Search engine advertising is one of the most common forms of pay-per-click.

Pay-per-click (PPC) sometimes named as paid search advertising or search marketing. It is a model of online advertising in which links are sponsored and purchased on search engine results pages (SERP), websites, content sites or blogs. In this method, specific keywords or phrases are targeted. That means when a customer searches or writes something on the search engines, the client’s website shows on the top, automatically increasing the clicks. The SERP displays the ads that you have created, directing viewers to your website. It is also the best method to increase the ranking of a specific website.

Benefits of Pay Per Click Advertising-

Generates traffic instantly- PPC is a simple method that can be used to generate traffic instantly. It is the most efficient and effective form of advertising. It generates effective results that are quite visible. The only thing which must be cared for is the type of ads that create output.

Results can be measured easily– Unlike Search Engine Optimization (SEO), the results of PPC can be measured easily. This is why it is one of the best forms of advertising on the internet.

Cost-effective method- This is considered as one of the major benefit of PPC. In PPC, you don’t have to pay unless someone actually clicks on the link in the ad. The cost of placing an ad can vary from $.10 to $100 per click. Moreover, you only have to pay according to the number of clicks.

Do you want PPC services for your business? Consult Soft System Solution, the leading IT company in New York. They offer several affordable and customized PPC packages. You can choose the one that best fits your company’s needs.

Give your business the exposure it needs

The emergence of the internet created immense opportunities for the small businesses. It became a place where with right techniques exposure was guaranteed. However, to create such an exposure a few things became necessities.  A business should have a website and social media pages. If you think about the old mum & dad stores, you might wonder, how these people will be able to leverage the web services for their benefit.

What are web services?

With the internet, we have an answer for that too. The web services or custom web solutions are the professional services offered by the organizations in New York and abroad to create the market niche for small businesses With these services, you do not need a big budget for investment in advertising or marketing. Just the right people with the right tools.

With the web services, your business gets its own place in the world of internet. A website where you can regularly upload content and let the people know about the latest offers and discounts. One of the examples of web service is blogs and social media. This allows you to invite people to your business in a very non-compulsive manner. With every person searching the internet for services, your business will get the exposure it deserves.

Nonetheless, it is difficult to find the people who would help you out without overcharging you. Rather than going for the displays that might entice you with their flashy advertising, select the one who can offer you all the services from design and developing the website to providing content management service.

Different types of web solutions

The web services offered professionals begin from the development of your business’s website. It becomes the never-ending process of giving the business explore and advertising in an affordable manner. Some of the web services are:

1. Website design and development
2. Content Management Solutions (CMS)
3. Web 2.0 solutions
4. E-commerce web design
5. Creative services
6. Pay per click (PPC)
7. Reputation Management
8. Search Engine Optimization (SEO)
9. iPhone application development

Soft System Solution, a leading IT company that offers its services to numerous small and large organizations. Being the leaders, they have catered to small businesses and Fortune 500 companies. They deliver customized services that are the best fit for your business. Based in New York, they are known for the strict guidelines they follow to ensure the quality of services.

7 Tips to Increase your Business Rating Through Effective Social Media Presence

Social media has slowly and steadily now completely taken the world by storm. Utilizing the power of social media is be required if you want to grow your business and grow your brand. Proper utilization of this medium can create the perfect foundation of any organization’s success.

Listed below are 7 tips that will boost your social media presence, thus boosting your business rating.

• Use Hashtags Often – Hashtags are in getting popular these days.  Everyone is making use of hashtags to bring more people to their blogs or websites. Social media platforms like Facebook, Twitter and Google plus will help get more crowds attention if posts are made using hashtags – but use them carefully.

• Talk to Your Audience and Engage them – Gradually when you increase your interactions on social media, it will give you more opportunity to grow and drive traffic to your pages. Your audience will also start talking about in their posts which will make you visible in their network.

• Create an Integrated Social Media Strategy – Start a marketing calendar, which will ensure that each social media network you are into is helpful in all aspects. Add all the upcoming events, blog posts and everything else you decide to do with your business.

• Keep Your Voice and Frequency Consistent – You need a great tone of voice, to switch from 4 star rating to 5 star. As an outer projection of who you are, your voice will build a lasting relationship. Your audience is more likely to trust you.

• Instead of Telling, show them – The audience is drawn to visuals more than text or audio. The proof of this is the rise of image-based social networks like Instagram, Snapchat and Pinterest.

• Connect Your Personality With Your Audience – Your reputation is the result of many contact moments and exchanges your business is involved in. Set a trust with your audience, by making these more personal. Social media requires a personal touch. So, connect with people, connect your brand personality with your audience.

• Creation of Blogs of Valuable Content – Creating blogs of value content in practices will bring a huge effect on your presence on various social media platforms.

Implement these tips with the help of one of the top IT firm, Soft System Solution, which will help your business stand out with top of the line services, and watch your likes and shares increase. From years it has provided high quality IT solution to clients in Staten Island, Manhattan, The Bronx, Queens, and Brooklyn.

Take Your Company To The Peak With Soft System Solution Services

There is very less number of companies where they do not require or need IT employees. If the business is small then there is a need for a few employees. But if you have to deal with a number of businesses and companies then you need the expert company (such as Soft System Solution) with professional people who are able to do the required task on time.

Whatever the company is, IT companies are the lifeline of the business and trade. Soft System Solution is one of the well known and appreciated IT company that offers the best IT services to their customers. The constant positive feedback from various customers is the evidence of their efforts and determination.

There are many IT services provided by the company which is superior to others with any doubt. For every task, there is a time limit and proper team, which consists professionals and expert and are responsible for the results. Have a look at some important services offered by the Soft System Solution.

Website Design & Development-

• Website Design- Website designing is a very crucial part of the makers and for the business which is represented by the website. Design and appearance of the website are actual and main thing which attracts customers and clients. If the website is e-commerce then website designing is the basic thing to consider. It is a process that requires to be executed with high accuracy.
• Development- Right web development is necessary because it directly affects the output as well as the efficiency of a website.

With the change in the requirements and needs of a market, the application has changed manifold and it is necessary in today’s world that any firm that desires to achieve recognition has a website! Developing a reliable website is, though, a different thing, and so the need of professional assistance arises.

Creative Services-

Soft System Solution offers smooth and effective creative services that are required to achieve a recognition in the world. The experienced team aims to produce and generate the best creative solution.

Some of the creative services are-

• Corporate identity packages
• Email design
• Landing page design
• Logo design
• Micro-Site development
• Banner design

Digital Marketing-

Digital Marketing is marketing in which many different ways are used to gain the best possible results with the help of the internet. These results include-

• Increased traffic
• The high volume of lead generation
• Better online presence
• Improved conversion rate.

The various techniques used by the Soft System Solution to show these results are-

• Search engine optimization (SEO)
• Pay per click (PPC)
• Social media marketing
• Reputation management.

Besides the above services, Soft System Solution offers Mobile Development services which are trending these days. In short, it is the company able to fulfill all your IT related requirements and satisfy you with their incredible services.