How long do you think your visitors stay on your website? 10, 20 or 30 seconds? Its mere 50 milliseconds. If the bounce rate of your website is high, it means the visitors are landing on your website, taking a look, leaving it and going somewhere else. What does that say about the first impression that you are providing top your visitors?
The problem is we hardly get second chances in real life, and the online world is no different. To prevent the visitors from leaving your website, it is important that your website leaves an amazing impression on them. Here is a list of few things that can help you attract the attention of visitors when they land on your website.
Quick page loading- Nobody likes to wait and the same applies for the website. If your website, its images or the webpage is taking too long to load, the visitor would leave the website and move on to next. Page loading has a critical role in creating an impression on visitors. Use a website speed tracker to track the speed of the website, work on the factors that can help to improve your site’s performance and most importantly, do a competitive analysis to ensure your website is not taking more loading time than your competitors.
Keep the design of your website neat – Understand every business has different target audience. The website’s design should be in sync with the nature of the business. There’s no point of having a funky website design which doesn’t matches the personality of the business. Your website designed in way that people get what they are looking for. The design along with being simple should be neat and seamless.
Fix the broken links- Broken links, buffering videos and banners blocking your content are the things can actually ruin the first impression of your website. Make sure, you remove such hurdles for a positive impression.
Do not overdo CTA button- CTA button is a very important element of any website. It drives the visitors to get the needful done. But make sure, you don’t overdo it. Keep the CTA button colored so that it contrasts with the design of the page and is the highlight of the web page. You can place the CTA button at the bottom, in the middle or side of the web page.
If you want to build a website that sets the right impression for your visitors, get in touch with Soft System Solution, a leading New York web design and web development company.
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