Interesting Facts about Online Reputation Management

Here are some interesting facts that would help you know why online reputation management is so important for any business.

1. Do not underestimate the number of prospective consumers who are viewing your reviews online. TripAdvisor has more than 350 unique visitors per month
2. A better rating is directly proportionate to higher revenue. If a hotel increases its score by 1 point on a scale of 5 points, it can raise its room prices by 11%, leading to an increase in its revenue.
3. As per TripAdvisor, travellers do not book hotel until they have searched for it online and read some reviews
4. Word of mouth is extremely important. 83% consumers trust the recommendations given by friend and family. Also, more than 66% consumers trust the reviews of strangers given online.
5. Reviews are extremely important. In fact, 77% of travellers won’t book a hotel, whose reviews are not given online. The same goes for buying any product or service online. Consumers would always give first preference to the brand that has reviews online.
6. 78% travellers have this opinion that the hotel that responds to the online reviews is good as they take care of their guests.
7. Addressing unhappy customers online is the key to a successful business. 95% unhappy customers say they would never return to a brand if it doesn’t resolve their queries/ issues immediately.

Reputation Management is not only important for hospitality and travel industry, but this implies to all the businesses. In today’s digital era with everything gone online, it is extremely important for a business to have good reputation for better sales and ROI.

If you also want to up your reputation management game plan, contact Soft System Solution, the leading reputation management company in New York.

3 tips for a successful content management system

In the era of internet, all businesses have a website. Some businesses are vast and have a huge product range. While the information is useful, it is far from perfect and needs to have the content updated. However, in such websites, it is very difficult to update the relevant content. Sometimes, the admin loses the track of a few pages. In such humongous websites, a content management system is required.

What is content management system or CMS?

The content management system or CMS is a platform that  supports the discovery, creation, publishing, distribution, and management of content on the websites. The CMS manages the structure and the working of the website.

What are the tips for successful CMS

1. 1. Always map out the UI especially for your CMS
      All content management systems have their own quirks. With different websites, the user interface of CMS would also differ. It is necessary that you focus on the UI of your CMS. After all it will be the platform from where your website admin will be creating the content and managing it.

 

• Adopt KISS (keep it simple stupid) Method
  The KISS (Keep It Simple Stupid) method asks you to keep the CMS platforms simple even when the websites are not. The majority of websites present today are different from the websites of a few years back. They are not simple brochures but complex platforms of information.
  With the KISS method, you can improve your CMS piece by piece. You can opt for launching a demo website and train the developers about the CMS. The team will not need to redo anything and will be able to focus on the piece and master it.

 

1. Build on your success
   Once you have launched your new CMS, all you need to do is let it build. This will work if you let the team and users perfect the initial roll-out of the system. While the team would be maintaining your website, you will be able to work and develop the new features. The best part of CMS is that you will be able to manage the content as well as the website.

All websites, whether simple or complex need to have their own CMS. Want to create CMS for your website? Contact Soft System Solution, a leading IT company that offers its services to numerous small and large organizations around the globe.